Catalog Search Results
Author
Publisher
Princeton University Press
Pub. Date
[2022]
Language
English
Description
"Based on her course at the Princeton University School of Public and International Affairs, Martha Coven presents a crisp, brief, up-to-date introduction to clear and compelling writing for future professionals. Coven covers the basics of developing a professional style and writing and revising first and successive drafts. She then covers common types of professional writing, including correspondence, memos, proposals, plans, and reports, critical...
Author
Publisher
W.W. Norton & Company
Pub. Date
2022.
Language
English
Description
"The best-selling author's practical guide to writing clearly and convincingly in every professional setting. Charles Wheelan has spent decades mastering effective communication skills in his work as a writer, college professor, journalist, speechwriter, political candidate, and public speaker. In Write for Your Life, he shares his best tips. He covers how to organize and present information, why it's necessary to adapt one's tone to different audiences,...
Author
Publisher
St. Martin's Griffin
Pub. Date
2015.
Language
English
Description
"So much of success in buisness depends on writing well. From resumes to reports, proposals to presentations, Writing Well for Buisness Success will help you communicate your ideas clearly, quickly and effectively. It will help you: Distill your message into a well-targeted statementAce the elements of styleWrite what you want to say in emails, business plans and moreMaster the tricks of editing yourself Presented in author Sandra Lambs lighthearted...
Author
Publisher
St. Martin's Griffin
Pub. Date
2020.
Language
English
Description
"This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed: *8 headlines that work--and...